Product Photography / Branding / Website
LIVEROOK & CO.
LIVEROOK & CO. FEMALE CLOTHING CAMPAIGN (ETHNIC)
Liverook & Co. brought us in to capture their new women’s ethnic collection a line rooted in tradition but designed with a modern edge. The Pandora team led the creative direction, styling coordination, and photography, aiming to bring out the elegance, craftsmanship, and cultural richness of each piece.
From intricate embroidery to flowing silhouettes, every detail was carefully framed to highlight the collection’s texture and grace. The result was a warm, refined campaign that celebrated heritage through a contemporary lens.
This shoot demanded a fine balance between preserving cultural authenticity and delivering fashion-forward visuals. We had to style and shoot multiple heavy, embroidered garments in limited time making sure each looked fresh, fitted, and flattering on camera.
Lighting was especially tricky. Ethnic fabrics reflect light in complex ways, and we had to carefully adjust our studio setup to capture the richness of the materials without losing depth or color. Coordinating accessories, poses, and flowy garments across different sets added to the complexit but the Pandora team pulled it off with tight planning and creative instinct. The result was a set of visuals that felt both timeless and editorial.
"Pandora really delivered on this one. Shooting ethnic wear can get complicated the details, the drapes, the styling but they handled it all smoothly. The team was super hands-on, quick to adapt, and made sure every look felt right on camera. The final photos were exactly what we needed clean, elegant, and full of character. We'd definitely love to collaborate with them again."
Ranjeet Singh, Co-Founder, Liverook