Brand Strategy & Design / Marketing / Product Photography / Social Media
Cloak & Class
CLOAK & CLASS CAMPAIGN
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Cloak & Class had a great product premium handcrafted leather bags and wallets but their brand lacked cohesion and digital impact. That’s where the Pandora Media team stepped in.
Our team led the entire transformation: from brand strategy and identity to design, storytelling, and content creation. We gave Cloak & Class a refined visual system, conducted product photography that brought out the textures and craftsmanship, and reworked their social presence to reflect a more elevated, aspirational tone.
With Pandora’s creative, design, and marketing teams working in sync, the brand finally looked and felt as premium as the products themselves.
We redesigned Cloak & Class's website for a smoother, more intuitive user experience and gave the brand a refined visual identity from type and layout to packaging and tone. Our in-house team also shot premium product photos that highlighted the craftsmanship and detail behind each piece.
On the marketing side, we built a content strategy, managed their Instagram to create a more polished and consistent feed, and ran targeted Meta ads to drive traffic and sales.
From design and photography to performance marketing, this was a full-stack transformation that helped Cloak & Class show up the way it deserved to.
"Honestly, the Pandora team just got it. I didn’t have to over-explain they took the brand, cleaned it up, made it look sharp, and the new website and photos feel way more ‘us’ now. Everything’s more put-together and people have actually started noticing. Super happy with how it turned out."
Sandhya, CEO, Cloak & Class